An enduring legacy


Our history is unmatched as one of New Zealand’s largest and most successful swimming pool designers and builders. But it’s a record that has only been achievable due to the support from a nation of pool enthusiasts – our customers.  With more than five decades of technical innovation, superior craftsmanship and ground-breaking engineering solutions under our tool belts, we’re proud to have been trusted by Kiwis right across New Zealand to pioneer pool design in their backyards and deliver state-of-the-art swimming facilities for 5-star hotels and resorts. 

Here’s our story below.


Founded in the city of Hastings, in Hawkes Bay, Brothers Keith and Colin Atkins began their fibreglass business as a caravan manufacturer. But it wasn’t long till the brothers saw the potential to build other fibreglass products – such as boats, and swimming pools.

History 1971 Mayfair Pools

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A year to celebrate, with our first swimming built at Apple Motor Inn in Hastings. Not long after that, the business was restructured so that Keith would take over the swimming pool construction (under the Mayfair Pools brand already headquartered in Hastings). Colin then took the helm of the caravan and boat manufacturing business, under the name of Concord Fibreglass.


Mayfair Pools was flourishing and demand for our pools soared – along with our reputation. People all over New Zealand wanted a Mayfair Pool, so Keith and his legal team were able to develop an innovative licensing system that meant the business could rapidly expand to cover the whole country. Times were exciting, and very busy.

History 1972 Mayfair Pools

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Experimentation was key. It allowed Kevin to introduce new designs and unique inground construction methods for the pools – while ensuring they met strict civil engineering and local authority requirements.  This was also the year that our pools and designs became protected by Australasian-wide patents.


It was official, the Mayfair Swimming Pool system was awarded a patent for New Zealand and Australia. And from there, the first licensee was able to be established in the Horowhenua town of Levin. Later that year we also entered the Australian market, in the Northern Territory city of Darwin. We held our first annual conference at our home base of Hastings.

History 1973 Mayfair Pools

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By the time the start of the 80s rolled around, growth was exponential, with licensee’s opening in Western Australia, Queensland, New South Wales and Canberra. We also began operating in the South Pacific – including Fiji, Samoa and Rarotonga. The only way is up! In 1983 we built our first rooftop swimming pool on the roof of Auckland’s Sheraton Hotel.


It was a cause for great celebration in 2013 when we were able to mark our 40 year history in the pool building industry. And the following year, we continued with our ‘always innovating’ ethos, by introducing swimming pool insulation as an option for all pools. In 2015, we ticked off pool number 12,000 and it was certainly a time to step back and look at what we had achieved over the years.

Curved infinity edge pool

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An enduring legacy, Mayfair Pools is still in the Atkins family, with Keith’s son Clint overseeing operations that includes 16 licensees holding 32 licences across New Zealand and the South Pacific. When you have a successful, well-established business – it’s easy to stick to the status quo. But here at Mayfair Pools, we’re different. We continue to trust in our pioneering spirit, because it has led us to where we are today. There are more than 40 commercial Mayfair swimming pools located in the Auckland CBD alone and at last count, we’ve installed more than 15,000 pools in New Zealand, Australia and the South Pacific. That certainly makes us leaders in our field.

The name Mayfair Pools is synonymous with a premium quality brand, supported by a tried and true design and construction system and a limitless enthusiasm for what we do.

9m x 5m concrete block pool in colour: Atlantic Blue. Built by the team at Mayfair Pools Otago.

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